For: All blonde, lightened, and grey hair.

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.

Scientifically Proven: 3x Brighter Compared to top purple shampoos

• All Hair Types
• Cruelty Free
• Gluten Free
• Nut Free
• Paraben Free
• PH Balanced
• Phosphate Free
• Phthalate Free
• Sulfate Free
• Vegan

Free of DEA, Aldehydes and Formaldehyde

How To

• Apply to wet hair, lather fully, and let process.
• 2-3 times per week or as often as needed to neutralize unwanted brassiness.